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Public Relations
1. The Goodwill Speech
Objectives:
• Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience
• Favorably influence the audience by skillful and friendly delivery of your talk
Time: 5-7 minutes
2. The Radio Talk Show
Objectives:
• Prepare a talk designed to build goodwill toward it by presenting factual information
• Understand the dynamics of a successful talk show
• Prepare for the questions that may be asked of you during the radio interview
Time: 3-5 minutes for presentation, plus 2-3 minutes for Q&A
3. The Persuasive Approach
Objectives:
• Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous. Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques
• Use at least one visual aid to enhance the audience’s understanding
Time: 5-7 minutes
4. Speaking Under Fire
Objectives:
• Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue
• Demonstrate sincerity when presenting your viewpoint
Time: 3-5 minutes for presentation, plus 2-3 minutes for Q&A
5. The Crisis Management Speech
Objectives:
• Learn strategies for communicating to the media about a company crisis
• Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company
Time: 4-6 minutes, and 3-5 minutes for the Q&A
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Advanced Speech Manuals
