China 2010 Fall Conference

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The Professional Speaker 

1. The Keynote Address
Objectives  
• Identify the basic differences between keynotes speeches and other kinds of speeches. • Learn how to evaluate audience feeling and establish emotional rapport.
• Learn and use the professional techniques necessary for a successful keynote presentation.
• Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
Time: 15-20 minutes


2, Speaking to Entertain  
Objectives  
• Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized.
• Deliver the speech in a way that makes the humor effective.  
• Establish personal rapport with your audience for maximum impact.
Time: 15-20 minutes


3. The Sales Training Speech  
Objectives  
•    Tell a sales audience how to sell a product by using a planned presentation. Inform a sales training audience about the human experience of the buyer-seller relationship.
•     Use entertaining stories and dynamic examples of sales situations. Inspire salespeople to want succeed in selling.
Time:  15-20 minutes


4. The Professional Seminar
Objectives  
• Plan and present a seminar with specific learning Objectives.
• Relate to the audience by using a seminar presentation style.
• Use seminar presentation techniques to promote group participation, learning and personal growth.
Time: 20-40 minutes


5. The Motivational Speech  
Objectives  
• Understand the concept and nature of motivational speaking.
• Apply a four-step motivational method with the purpose of persuading and inspiring. Deliver a motivational speech to persuade an audience to emotionally commit to an action.
Time: 15-20 minutes

 
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